Overview
Due to China's sheer size, burgeoning economy, and one child policy, the youth marketplace is having a major ripple effect that continues to shape global business strategies--influencing a great deal of the overall spending power of China of more than $3.3 trillion, and making Chinese youth one of the most sought after new markets in the world.
A 200 million strong, USD40 Billion youth market (just waiting to be tapped)!
"There's a huge youth demographic that's adopting new trends and demanding Western brands in mass volume. Cool logos are like badges; young people want exciting advertising; and they are without the cynicism seen in other youth markets," says Tom Wallace, President of Label Networks.
The forum brings you cutting-edge speakers and case studies and not to mention countless brands to share their insights into ever-involving mindsets of China's young consumers. Leverage their expertise so you too can stay on top of the marketing curve!
